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I’m Sally, one of Australia’s leading bridal designers. I use couture techniques combined with outstanding eye for detail to collaborate with brides to bring their dream, a one of a kind wedding dress to life.


Through a one-on-one 30 minute design consultation at my beautiful Applecross studio I'll listen to your amazing bridal ideas and transform them into a unique design. We then will start the process of creating your dream wedding dress. This one-on-one time is your chance to utilise my creative mind and design something so unique and personalised. 

Throughout 7 fittings each dress will go from design, to sample, choosing the fabric and final fitting amongst closed loved ones. SGB brides love being part of the process and the experience is like no other, choosing custom design provides the best possible fit, feel and look for this special day.

I can’t thank Sally enough for the wonderful job she did creating the perfect wedding dress for me. She was so helpful from the first meeting where she drew up two (very different) designs because I couldn’t make up my mind. 

Every fitting was a breeze because Sally had taken the time to understand what I wanted from my dress and how I wanted to feel in it. On top of that, Sally came up with the most wonderful veil design that was just a dream come true. 

Thank you Sally and definitely recommend Sally Geach Bridal

Bride Kelsey

What can I say. Sally is an absolute dream to work with. She is super talented and really makes you feel at home from the first meeting until the day you pick up your design. What I loved about working with Sally was her keen eye for details and her ability to decipher what your dream or vision Is. She puts pen to paper and then hand to needle and creates a dream I never thought possible. She listens to you every step of the way and is so versatile too.

Bride Michelle

I had my wedding dress custom made by Sally and everything about the experience was amazing. Sally is extremely talented and creative and also just an amazing person to work with as she is so friendly and easy to communicate with. It was amazing to be involved with the design of the dress, I presented Sally with ideas that I had and she brought my vision to life. I had complete trust in her ability to make me the perfect dress. The dress was so beautifully made and her attention to detail was so good. She made sure the dress was perfect for me and put her heart and soul into the creation. I had so many compliments on my wedding day about my unique dress. I felt incredible in it as it was made just for me and fitted so perfectly. I never thought I would go down the custom made route but I am so glad I did, this dress was just everything and my favourite part of my wedding. Thank you Sally for your wonderful creation.


Bride Emma

Working with Sal was an absolute dream. Sal is so passionate about her work and somehow finds a way to to create absolute magic. I would recommend Sally to anybody and everybody. Love her!


Bride Jordan

Unsure on how to put your ideas together or even start when it comes to knowing a  design? What a perfect place to start! I will ask all the right questions to get out what elements you truly want and combine it into one design. I break it down into steps of design, seeing the silhouette through sampling, holding the fabric above it to get the perfect match and then it’s brought to life. I take out the stress out so each bride can enjoy the process. 

My custom designs are fitted exclusively in Applecross, Perth Western Australia. If you like my designs but are unable to make it to Perth, I produce any of my designs you’ve seen online to a standard Australian size, posting Australia wide. 

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